Lena G Mitchell
Rockwell Espécimen Tipográfico, 2019

Rockwell

This type specimen was created as part of a larger final-project for a Typography class at La Universidad de los Andes in Bogotá, Colombia. It was printed and bound in a hard cover. The first image shows the front (right-side) & back (left-side) cover.

Illustrator, InDesign, Photoshop

11x17” pages, 11x34” spreads

November 2018

Rockwell Espécimen Tipográfico, 2019

Rockwell Espécimen Tipográfico, 2019

This type specimen was created as part of a larger final-project for a Typography class at La Universidad de los Andes in Bogotá, Colombia. It was printed and bound in a hard cover.

Rockwell Espécimen Tipográfico, 2019

Rockwell Espécimen Tipográfico, 2019

The book features 11”x34” spreads. These are the front and back covers.

Especimen tipografico (Tamaño tabloide)_Page_03.jpg
(tamaño doble tabloide) Especimen tipografico_Page_02.jpg
(tamaño doble tabloide) Especimen tipografico_Page_03.jpg
Rockwell Espécimen Tipográfico, 2019

Rockwell Espécimen Tipográfico, 2019

This project was designed for print and binding using Illustrator, InDesign and Photoshop.

(tamaño doble tabloide) Especimen tipografico_Page_05.jpg
(tamaño doble tabloide) Especimen tipografico_Page_06.jpg
Especimen tipografico (Tamaño tabloide)_Page_12.jpg
Rockwell Espécimen Tipográfico, 2019

Rockwell Espécimen Tipográfico, 2019

In addition to the type specimen, we were tasked with creating a logo and packaging design prototypes for a fictitious beer company.

Especimen tipografico (Tamaño tabloide)_Page_13.jpg
Rockwell Espécimen Tipográfico, 2019

Rockwell Espécimen Tipográfico, 2019

To create a cohesive final project, I chose to include the beer theme in the type specimen’s design, making use of the patterns and color palette my classmates used in their contributions to the prototype designs.

(tamaño doble tabloide) Especimen tipografico_Page_08.jpg
Especimen tipografico (Tamaño tabloide)_Page_15.jpg
Especimen tipografico (Tamaño tabloide)_Page_16.jpg
(tamaño doble tabloide) Especimen tipografico_Page_09.jpg
Especimen tipografico (Tamaño tabloide)_Page_19.jpg
Especimen tipografico (Tamaño tabloide)_Page_20.jpg